pricing equation for iranian premier league football players

football is the most popular sport in developed countries which has a major share of the total sports industry market. in this study we used to determining the pricing equation premier of league football players of iran based on ordinary least squares. research tools were include of three achieved questionnaires that content validity was confirmed during the several meeting and discussed and reform with elites. the first questionnaire was prepared with 39 items and the validity index value 87% and the second questionnaire with 42 items and the validity index value 89%. after collecting the primary questionnaires, couple scale ahp questionnaire was prepared with 5 components and 22 items that were weighted by 10 members of the elite and analyzed with using of expert choice tool. samples containing 5 team of superior league iran football in the 1392-1393 season. . then, the price equation was estimated with using ordinary least squares and eviews software. estimation results were showed that tactics factor 0/33, technical factor 0/13, fitness factor -0/34, social acceptance factor 0/19 and club brand factor 1/45. therefore, except physical fitness index which have inversely related to pricing, other index have direct related with superior league football players pricing. gel: d4, z20, c12, c13